What is the most trending backpack?

I'm curious, what's the latest buzz in the backpack world? What's the most sought-after design or brand that's taking the industry by storm? Is it a sleek, minimalist design for the tech-savvy traveler? Or perhaps a rugged, durable model for the outdoor enthusiast? I'm eager to know which backpack is capturing the hearts and minds of consumers, and why it's generating so much hype.