Why is Tezos so low?

I'm curious, can you help me understand why the price of Tezos has been relatively low compared to other cryptocurrencies in the market? Is there a specific reason behind this, such as lack of adoption, regulatory concerns, or simply a matter of time for the market to fully appreciate its potential? As an investor, I'm keen to weigh the pros and cons before making a decision on whether to allocate more funds towards Tezos.