Why did Coinbase go live in July?

Could you please elaborate on the reasoning behind Coinbase's decision to go live in July? Was there a specific market opportunity they were aiming to capitalize on, or was it simply a matter of timing and readiness? Were there any external factors, such as regulatory changes or market trends, that influenced their decision? Understanding the motivations behind this move could provide valuable insights into the cryptocurrency industry and the strategic considerations of major players like Coinbase.