Why do people use Kraken?

I'm curious, why do individuals and institutions alike opt for Kraken as their go-to cryptocurrency exchange platform? What unique features or advantages does it offer that sets it apart from its competitors, making it a popular choice in the dynamic world of digital assets? Could it be the robust security measures, the diverse range of cryptocurrencies available for trading, or perhaps the user-friendly interface that appeals to a wide audience? I'm eager to learn more about what drives people to utilize Kraken and what makes it a standout option in the realm of cryptocurrency finance.