What is the point of Binance?

So, let me ask you, what's the real deal behind Binance? What is it exactly that makes it such a big player in the cryptocurrency game? Is it just another exchange platform, or is there something more to it? I mean, with all the competition out there, what sets Binance apart? And what are the main benefits that users can expect from this platform? I'm curious to know, so why don't you fill me in on the details?