Why is drifting so popular?

I'm curious to understand, why exactly has drifting become such a popular sport and hobby among enthusiasts? Is it the thrill of pushing vehicles to their limits, the artistry involved in mastering the technique, or the sense of community and camaraderie that comes with participating in organized events? Additionally, how has the rise of social media and streaming platforms contributed to the growth in popularity of drifting? I'd love to gain a deeper insight into the reasons behind its widespread appeal.