Why do people use alpha?

Have you ever wondered why people use alpha in the world of finance and cryptocurrency? Well, it's a crucial concept that investors and traders rely on to gain an edge in the market. Alpha measures the performance of an investment or trading strategy, taking into account both its returns and the risk involved. By achieving positive alpha, investors can outperform the market and earn higher returns than they would have if they simply invested in a benchmark index. So, why do people use alpha? It's simple: to maximize their profits and minimize their risks in the highly competitive and volatile world of finance and cryptocurrency.