What are New Balance shoes meant for?

Excuse me, I'm curious about the purpose of New Balance shoes. Are they designed specifically for a certain type of activity, like running or sports? Or are they versatile and can be worn for everyday use as well? I've seen them on the feet of both athletes and casual wearers, so I'm wondering what makes them so popular and what sets them apart from other shoe brands. Could you provide some insight into their intended use and target audience?