Does UX make money?

As someone interested in the world of cryptocurrency and finance, I've often wondered about the profitability of user experience, or UX, in this space. Is UX really a money-making factor, or is it more of a cost center? Can a well-designed UX lead to increased revenue and user engagement, or is it just a nice-to-have feature? How do companies in the cryptocurrency and finance sector prioritize UX in their decision-making processes, and what kind of impact does it have on their bottom line? These are just a few of the questions that come to mind when considering the role of UX in this industry.