Where to place a hip hook?

I'm curious about the placement of a hip hook, as I've heard it can greatly impact the effectiveness of a dance routine. Could you please elaborate on the best location to place a hip hook in a dance sequence? Is there a specific spot on the body that tends to work best, or does it depend on the individual dancer and the type of dance being performed? Additionally, are there any tips or techniques for executing a hip hook that you could share to help enhance the overall performance?