How do you make money on VOD?

Excuse me, could you please elaborate on how one goes about earning money through Video On Demand (VOD) platforms? I'm curious about the various revenue streams and strategies that content creators or distributors employ to monetize their content in this space. Are there specific partnerships, advertising models, or subscription-based systems that are commonly utilized? Additionally, how do creators ensure that their content resonates with audiences and generates a sustainable income over time?