Why is it called Little Burgundy Montreal?

Could you please elaborate on the origins of the name "Little Burgundy Montreal"? Is there a historical significance or cultural context behind it? How did it come to be known by this particular moniker? Are there any notable landmarks or features in the area that contributed to its naming? Additionally, are there any other similarly named regions in Montreal or elsewhere that share similar characteristics or histories? I'm quite curious about the etymology of this term and how it came to represent the area.