What is bynder?

Excuse me, could you elaborate on what Bynder is exactly? I've heard it mentioned in the context of digital asset management, but I'm not quite clear on its specific purpose and functionality. Is it a platform for storing and organizing digital content, or does it offer more comprehensive features? How does it differ from other similar tools in the market? And what are some of the key benefits that businesses can gain from using Bynder?