What is the highest paid cyclist?

Can you tell me who the highest-earning cyclist is? I'm curious to know which cyclist has the most lucrative contracts and endorsement deals, and what factors contribute to their earning potential. I'm interested in understanding the financial dynamics of the cycling industry and how the sport's popularity and individual achievements factor into a cyclist's earnings. Additionally, I'd like to know if there are any trends or changes in the industry that are affecting the salaries and earning potential of professional cyclists.