How do you get Verizon to put a cell tower on your property?

How do property owners go about the process of getting Verizon to install a cell tower on their land? Is there a specific protocol or set of steps that must be followed? What are the key considerations and factors that Verizon takes into account when evaluating a potential cell tower location? Additionally, what are the potential benefits and drawbacks for both the property owner and Verizon in such an arrangement? Understanding these aspects could help property owners navigate the process and make informed decisions.