Do you pay taxes on Kickstarter money?

I'm curious to know, do individuals who raise funds through Kickstarter have to pay taxes on the money they receive? Is it considered taxable income, or does it fall under a different category? And if it is taxable, how does one go about reporting and paying those taxes? I'm asking because I'm considering starting a Kickstarter campaign and want to ensure that I'm prepared to handle any financial obligations that may arise.