How to get Verizon to build a tower?

How can someone go about persuading Verizon to construct a new tower in their area? Are there any specific steps or requirements that must be met in order to initiate the process? Is there a formal application or proposal that needs to be submitted? What factors does Verizon typically consider when deciding whether or not to build a new tower, such as population density, existing coverage, or potential revenue? And finally, are there any potential challenges or obstacles that individuals or communities might face when trying to bring a new Verizon tower to their area?