What is the next big thing in Web3?

Could you elaborate on what you believe the next big thing in Web3 will be? Are there any emerging technologies or trends that you think will shape the future of Web3? What kind of impact do you think this next big thing will have on the industry, and how might it change the way we interact with the digital world? Are there any potential challenges or obstacles that need to be addressed in order for this next big thing to reach its full potential?