Why is Bored Ape worth money?

So, let me ask you this - why exactly is a Bored APE worth money? It's just a digital image, right? How does it have any real-world value? Is it purely based on speculation and hype, or is there something more substantial driving its price? I'm curious to know if there's a logical explanation behind the value of these digital collectibles, and what factors contribute to their increasing worth in the market.