Where is the best place to store big data?

When it comes to storing big data, where should one turn to for optimal performance and security? Is it better to keep everything in-house, or should we be looking towards cloud-based solutions? And if we do opt for cloud storage, how do we ensure that our data remains SAFE and secure? Are there any specific providers that stand out in terms of their ability to handle large amounts of data efficiently and effectively? These are just a few of the questions that come to mind when considering the best place to store big data.