Why did GM EV fail?

Could you elaborate on the reasons behind the failure of GM's electric vehicle (EV) initiatives? Were there specific challenges faced in terms of technology, market demand, or competition? Did the company's strategy align with the evolving landscape of the EV market? Additionally, what role did factors such as government regulations and consumer preferences play in the outcome? Understanding these aspects could provide valuable insights into why GM's EV endeavors did not succeed as anticipated.