What is the purpose of a CVP?

Can you please elaborate on the purpose of a CVP, or Cryptocurrency Value Proposition? I'm curious to understand how it differs from other traditional financial instruments and what unique value it brings to the table for investors and users alike. Specifically, how does a CVP define the unique selling points of a particular cryptocurrency, and how does it help to attract and retain users and investors in the long run? Additionally, are there any common elements or best practices that are typically included in a strong CVP?