Why was Keurig Drinkworks discontinued?

Why did Keurig decide to discontinue the Drinkworks product? Was it due to low sales, a change in market trends, or perhaps a shift in their business strategy? Did they face any challenges in production or distribution that made it difficult to sustain the product? Was there a lack of consumer interest or was it simply a case of competition from other similar products in the market? Understanding the reasons behind the discontinuation of Drinkworks could provide valuable insights into the dynamics of the coffee and beverage industry.