What is meta land?

Excuse me, but could you please clarify what exactly "meta land" refers to in the context of cryptocurrency and finance? Is it a new form of digital asset, a virtual real estate platform, or perhaps a concept related to the metaverse? I'm quite intrigued and would love to learn more about its purpose, functionality, and potential impact on the industry. Additionally, could you elaborate on any potential risks or challenges associated with investing in or utilizing Meta land?