How much do you pay for Google Maps?

I'm curious, can you elaborate on the cost of using Google Maps? Do users typically have to pay a fee to access its services, or is it a free platform that's widely accessible? If there are any charges involved, what are the different pricing models or plans available, and how do they vary in terms of features and functionality? Additionally, are there any alternative mapping services that offer similar or better features at a more competitive price point?