Is big data still relevant in 2024?

As we move towards 2024, does the significance of big data remain undiminished in today's digital landscape? With the proliferation of data generated from various sources, is there still a pressing need for organizations to harness and analyze this vast amount of information? Or has the advent of newer technologies and methodologies rendered big data less relevant? Furthermore, how can businesses effectively leverage big data to gain a competitive edge and drive growth amidst the evolving data landscape of 2024?