Why are Skar amps so cheap?

I've been researching guitar amplifiers lately and I've come across the Skar brand quite frequently. They seem to offer some great features and sound quality, but what puzzles me is why they're priced so much lower than other popular brands in the market. Is there a catch to their low prices? Are the components used in their amps of lesser quality? Or is it simply a matter of them being a newer brand trying to gain market share by offering competitive pricing? I'd love to hear your thoughts on this, as a professional in the field of finance and cryptocurrency, you might have some unique insights into the pricing strategies of various industries.