How to develop a CVP?

Could you elaborate on the steps involved in developing a Crypto Value Proposition, or CVP? Is there a specific methodology that one should follow? Are there any key factors that should be considered when crafting a CVP, such as the target audience, unique selling points, or market positioning? How does a strong CVP differ from a weak one, and how can it help a cryptocurrency project stand out in a crowded market? Additionally, what are some best practices or tips for crafting an effective CVP?