Why is Apple better than Samsung?

Could you elaborate on why some individuals perceive Apple as superior to Samsung in the realm of consumer electronics? Are there specific factors, such as design aesthetics, user experience, or technological innovation, that contribute to this notion? Furthermore, how do Apple's products compare to Samsung's in terms of reliability, durability, and overall value for money? Is there a clear winner in this comparison, or does it ultimately boil down to personal preference and individual needs?