Who bought Paribus?

Who was the buyer behind the acquisition of Paribus? Did they have a strong background in e-commerce or was this a strategic move to expand their portfolio? Was the acquisition driven by a desire to integrate Paribus' technology into an existing platform, or was it a play to dominate the price protection space? What kind of resources and support can we expect the new owners to provide to Paribus and its users? Will there be any changes to the service or pricing structure as a result of the acquisition?