Why did Seattle change to Kraken?

Could you elaborate on the reasoning behind Seattle's decision to adopt Kraken as a new name or symbol? Was there a specific event or motivation that triggered this change? Additionally, how did the community react to this transition, and what impact has it had on the city's identity and reputation in the eyes of both locals and outsiders? Understanding the context and rationale behind such a significant shift in branding would be quite insightful.