Is Sterling reputable?

I'm curious to know, could you elaborate on the reputation of Sterling in the cryptocurrency and finance industry? Are they known for their reliability, transparency, and adherence to regulatory standards? It's important for investors and users alike to have a clear understanding of the company's credibility before engaging with their services. Could you provide some insights into their track record, any notable achievements or accolades they've received, and any potential areas of concern or red flags that one should be aware of?