What company is bits?

Could you please clarify what you mean by "bits" in the context of a company? Is it referring to a specific cryptocurrency, a technology company, or something else entirely? If you're asking about a cryptocurrency, it's worth noting that "bits" is often used as a colloquial term for a small fraction of a Bitcoin, but it's not typically associated with a specific company. However, if you're referring to a company that deals with cryptocurrency or blockchain technology, there are many such companies operating in the space, and without more context, it's difficult to pinpoint exactly which one you might be referring to. Could you provide any additional information to help narrow down your question?