Why do people go to Kyrgyzstan?

I'm curious, why do people choose to travel to Kyrgyzstan? Is it for the stunning natural beauty, the rich cultural heritage, or the adventure of exploring a lesser-known destination? Could it be the allure of the Tien Shan Mountains and their picturesque valleys, or perhaps the chance to immerse oneself in the nomadic traditions of the Kyrgyz people? Whatever the reason, Kyrgyzstan seems to offer a unique experience for travelers seeking something off the beaten path. But what draws people to this Central Asian gem in particular?