What is BitMax trading?

Could you please elaborate on what BitMax trading entails? Is it a specific type of cryptocurrency exchange platform? How does it differ from other exchanges in terms of its offerings, trading pairs, fees, or security measures? Additionally, are there any unique features or advantages that BitMax provides to its users that set it apart from the competition? I'm interested in understanding the ins and outs of BitMax trading and how it fits into the broader cryptocurrency landscape.