What's great about Box?

I'm curious to know, what are some of the standout features or advantages of Box that make it a popular choice in the world of cloud storage and file sharing? How does it differ from other similar services, and what sets it apart as a reliable and efficient solution for businesses and individuals alike? I'd love to hear about the security measures it employs, its ease of use, and any other notable features that contribute to its overall appeal and functionality.