How popular is Moutai?

I'm curious to know, just how popular is Moutai, the renowned Chinese liquor? It's often spoken of in high regard, but I'm wondering if its popularity transcends cultural and geographic boundaries. Is it a staple at celebrations and special occasions throughout China, or does its allure extend beyond the nation's borders? And, given its prestigious reputation, what are the factors that contribute to its widespread popularity? Is it the unique blend of flavors, the centuries-old tradition behind its production, or something else entirely? I'd love to gain a deeper understanding of this intriguing beverage and its place in society.