Who are maotai competitors?

I'm curious, who are the primary competitors of Maotai in the liquor industry? Are there any brands that pose a significant challenge to Maotai's market share? I'm particularly interested in understanding how these competitors differentiate themselves from Maotai, and what strategies they employ to gain a competitive edge. Additionally, I'd like to know if there are any emerging players in the market that could potentially disrupt the status quo and challenge Maotai's position as a leading brand.