What can I say instead of "Welcome to"?

Hello there, I'm curious to know, when it comes to greeting customers or visitors, what alternative phrases could one use in place of the traditional 'Welcome to'? Is it more effective to adopt a more personalized approach, perhaps incorporating the individual's name or a nod to their specific interests? Or might a more creative and memorable greeting, tailored to the brand's identity, be the way to go? I'm eager to learn about the different strategies that businesses and organizations employ to make their guests feel valued and welcomed from the very beginning.