Why do we use bitFlyer?

Could you elaborate on the reasons why individuals and businesses choose to utilize bitFlyer as their cryptocurrency exchange platform? Are there specific features or services offered by bitFlyer that make it a preferred choice among users? Additionally, how does bitFlyer's reputation and track record in the industry contribute to its popularity and widespread adoption? Lastly, are there any unique benefits or advantages that bitFlyer provides that set it apart from other cryptocurrency exchanges?