Is UX design really worth it?

Is UX design truly a valuable investment for businesses in the cryptocurrency and finance industry? Given the fast-paced and highly competitive nature of our field, does prioritizing user experience lead to significant returns? Or is it just a buzzword that distracts from the CORE focus on profitability and innovation? Could you elaborate on the tangible benefits that UX design can bring to our industry, and how we can effectively integrate it into our strategies?