What does UX actually do?

So, let's dive into the heart of the matter. What exactly does UX, or User Experience, entail in the realm of cryptocurrency and finance? Is it simply about making the interface look pretty, or is there more to it? How does UX contribute to enhancing the overall user journey, from initial engagement to seamless transactions? And in this highly competitive landscape, how crucial is it for businesses to prioritize UX in order to stand out and retain customers?