Is APM a luxury brand?

I'm curious to know, is APM truly considered a luxury brand? I've noticed their products are often priced at a premium, but what sets them apart from other high-end labels? Do they offer a unique combination of craftsmanship, materials, and design that justify their higher price points? Or is APM's reputation as a luxury brand simply a matter of perception and marketing? It would be great to get some insight into how APM is viewed within the industry and by consumers.