What is the best time of year to buy diamonds?

When it comes to purchasing diamonds, the question of the best time of year often arises. Is there a specific season or month that offers the most advantageous deals? Many people believe that the holiday season, particularly around Christmas and Valentine's Day, is the peak time for diamond sales. However, this is also when prices tend to be at their highest due to increased demand. On the other hand, some experts argue that the summer months can be a better time to buy, as retailers often offer discounts to clear inventory and make room for new collections. So, what's the verdict? When exactly is the best time of year to buy diamonds, and what factors should one consider before making a purchase?