Who are Moutai competitors?

Can you elaborate on the competitive landscape of Moutai, the renowned Chinese liquor brand? Who are their primary competitors in the market, both domestically and internationally? How do they differentiate themselves from Moutai in terms of product offerings, pricing strategies, or market positioning? Are there any up-and-coming challengers that are posing a significant threat to Moutai's market share? Additionally, how does Moutai respond to these competitive pressures, and what strategies do they employ to maintain their dominant position in the industry?