Why is UX so popular?

Why has UX become such a buzzword in recent years, especially in the realm of cryptocurrency and finance? Could it be because the complexity of these industries often leads to confusing user interfaces, necessitating a heightened focus on user experience? Or is it simply a reflection of the broader shift towards prioritizing customer satisfaction and usability in all areas of business? Either way, it's clear that UX is now a crucial aspect of success in the cryptocurrency and finance world, so what are some of the key factors driving its popularity?