What potato chip company went out of business?

I'm curious to know, could you please enlighten me on which potato chip company unfortunately had to cease operations? I'm intrigued by the industry dynamics and how such a well-known snack brand could potentially fade away. It's always fascinating to learn about the challenges that businesses face, especially in the highly competitive food industry. So, which potato chip company did we bid farewell to, and what might have contributed to their demise?