Why do Grandma UTZ chips taste different?

Why do Grandma UTZ chips seem to have a distinct flavor that sets them apart from other brands? Could it be the unique blend of spices and herbs they use, or is there a secret ingredient in their recipe? Are the potatoes they source from a special farm, or is it the way they're cooked and seasoned? It's intriguing to think about what makes Grandma UTZ chips so unique and tasty, and I'd love to know the answer to this question.