Is hop water worth it?

I'm curious, do you think investing in hop water is a worthwhile endeavor? On one hand, it's a unique and refreshing beverage option, but on the other, the market for non-alcoholic drinks is already quite saturated. What factors should consumers and investors alike consider when evaluating the potential value of hop water? Is it a passing trend, or does it have staying power in the beverage industry? Additionally, how does the cost of production and distribution of hop water compare to other popular beverages? These are just a few of the questions that come to mind when pondering the merits of hop water.