Why is kava not more popular?

I've been wondering, why isn't kava, a plant-based beverage known for its relaxing properties, more popular in the mainstream market? With its potential to ease anxiety and promote social bonding, it seems like it could be a hit among health-conscious consumers. Could it be that the lack of awareness or accessibility is hindering its growth? Or perhaps there are some misconceptions about its effects and safety that need to be addressed? I'm curious to know your thoughts on this.